{"id":213,"date":"2026-10-10T15:13:42","date_gmt":"2026-10-10T06:13:42","guid":{"rendered":"https:\/\/141office.jp\/column\/?p=213"},"modified":"2026-10-10T15:18:43","modified_gmt":"2026-10-10T06:18:43","slug":"copy-emotion-design","status":"publish","type":"post","link":"https:\/\/141office.jp\/column\/copy-emotion-design\/","title":{"rendered":"\u5546\u54c1\u306e\u826f\u3055\u3092\u4f1d\u3048\u3066\u3044\u308b\u306e\u306b\u58f2\u308c\u306a\u3044<br>\u2500\u2500\u30b3\u30d4\u30fc\u306b\u8db3\u308a\u306a\u3044\u300c\u611f\u60c5\u306e\u8a2d\u8a08\u300d\u3068\u306f"},"content":{"rendered":"\n<p class=\"cma-lead wp-block-paragraph\"><strong>\u7d50\u8ad6<\/strong><br>\u5546\u54c1\u306e\u826f\u3055\u3092\u4f1d\u3048\u308b\u3060\u3051\u3067\u306f\u3001\u4eba\u306f\u5fc5\u305a\u3057\u3082\u52d5\u304d\u307e\u305b\u3093\u3002<br>\u30b3\u30d4\u30fc\u306b\u5fc5\u8981\u306a\u306e\u306f\u3001\u8aad\u307f\u624b\u304c\u300c\u3053\u308c\u3092\u9078\u3073\u305f\u3044\u300d\u3068\u601d\u3046\u307e\u3067\u306e<strong>\u611f\u60c5\u3068\u5224\u65ad\u306e\u9806\u756a<\/strong>\u3092\u3064\u304f\u308b\u3053\u3068\u3067\u3059\u3002<br>OFFICE141\u3067\u306f\u3001\u3053\u308c\u3092\u3053\u3053\u3067\u306f\u300c\u611f\u60c5\u306e\u8a2d\u8a08\u300d\u3068\u8003\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u300c\u826f\u3044\u5546\u54c1\u3067\u3059\u306d\u300d\u3068\u300c\u6b32\u3057\u3044\u3067\u3059\u300d\u306f\u3001\u540c\u3058\u3067\u306f\u306a\u3044<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u7279\u5fb4\u3082\u3001\u30e1\u30ea\u30c3\u30c8\u3082\u3001\u4ed6\u793e\u3068\u306e\u9055\u3044\u3082\u66f8\u3044\u3066\u3044\u308b\u3002<br>\u305d\u308c\u3067\u3082\u58f2\u308c\u306a\u3044\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u305d\u3093\u306a\u3068\u304d\u3001\u3055\u3089\u306b\u8aac\u660e\u3092\u5897\u3084\u3057\u305f\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3067\u3082\u3001\u5546\u54c1\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3068\u3001\u5546\u54c1\u3092\u9078\u3076\u3053\u3068\u306f\u5225\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u826f\u3055\u305d\u3046\u300d<br>\u300c\u4fbf\u5229\u305d\u3046\u300d<br>\u300c\u4ed6\u3088\u308a\u512a\u308c\u3066\u3044\u305d\u3046\u300d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u305d\u3053\u307e\u3067\u4f1d\u308f\u3063\u3066\u3044\u3066\u3082\u3001<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u3067\u3082\u3001\u81ea\u5206\u306b\u5fc5\u8981\uff1f\u300d<br>\u300c\u672c\u5f53\u306b\u5909\u308f\u308b\uff1f\u300d<br>\u300c\u4eca\u3058\u3083\u306a\u304f\u3066\u3082\u3044\u3044\u304b\u300d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3068\u601d\u3048\u3070\u3001\u8cfc\u5165\u306f\u6b62\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5fc3\u7406\u5b66\u306e\u7814\u7a76\u3067\u3082\u3001\u611f\u60c5\u306f\u5224\u65ad\u3084\u9078\u629e\u306b\u5e83\u304f\u5f71\u97ff\u3059\u308b\u8981\u56e0\u3068\u3057\u3066\u6574\u7406\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u611f\u60c5\u306f\u8ad6\u7406\u306e\u53cd\u5bfe\u5074\u306b\u3042\u308b\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u5224\u65ad\u305d\u306e\u3082\u306e\u306e\u4e00\u90e8\u3067\u3059\u3002<a href=\"https:\/\/www.annualreviews.org\/content\/journals\/10.1146\/annurev-psych-010213-115043\" target=\"_blank\" rel=\"noopener\">[1]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u611f\u60c5\u306e\u8a2d\u8a08\u306f\u3001\u300c\u6b21\u306b\u5fc5\u8981\u306a\u611f\u60c5\u300d\u3092\u7f6e\u304f\u3053\u3068<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u611f\u60c5\u306e\u8a2d\u8a08\u306f\u3001\u300c\u5fc3\u304c\u8e8d\u308b\u300d\u300c\u81ea\u5206\u3089\u3057\u304f\u300d\u3068\u3044\u3063\u305f\u60c5\u7dd2\u7684\u306a\u8a00\u8449\u3092\u8db3\u3059\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8003\u3048\u308b\u306e\u306f\u3001<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u4eba\u306f\u4eca\u3001\u4f55\u3092\u611f\u3058\u3066\u3044\u308b\u306e\u304b\u3002<br>\u6b21\u306b\u4f55\u3092\u611f\u3058\u308c\u3070\u3001\u3082\u3046\u4e00\u6b69\u9032\u3081\u308b\u306e\u304b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u3060\u5fc5\u8981\u6027\u3092\u611f\u3058\u3066\u3044\u306a\u3044\u306a\u3089\u3001<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u300c\u3053\u308c\u3001\u79c1\u306e\u3053\u3068\u304b\u3082\u3057\u308c\u306a\u3044\u300d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u304c\u5fc5\u8981\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3059\u3067\u306b\u6b32\u3057\u3044\u3068\u601d\u3063\u3066\u3044\u308b\u306a\u3089\u3001<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u300c\u3053\u308c\u306a\u3089\u5931\u6557\u3057\u306a\u3055\u305d\u3046\u300d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8ff7\u3063\u3066\u3044\u308b\u306a\u3089\u3001<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u300c\u81ea\u5206\u306b\u3082\u4f7f\u3048\u305d\u3046\u300d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3059\u3079\u3066\u306e\u5546\u54c1\u3067\u540c\u3058\u9806\u756a\u306b\u306a\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5927\u5207\u306a\u306e\u306f\u3001\u611f\u60c5\u3092\u5f37\u304f\u3059\u308b\u3053\u3068\u3067\u306f\u306a\u304f\u3001<strong>\u6b21\u306e\u5224\u65ad\u306b\u5fc5\u8981\u306a\u611f\u60c5\u3092\u7f6e\u304f\u3053\u3068<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u3060\u3051\u3067\u306f\u3001\u4eba\u304c\u52d5\u304b\u306a\u3044\u3053\u3068\u3082\u3042\u308b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u6a5f\u80fd\u3067\u306f\u306a\u304f\u3001\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u3092\u66f8\u304d\u307e\u3057\u3087\u3046\u300d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3088\u304f\u8a00\u308f\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u305f\u3068\u3048\u3070\u3001<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u81ea\u52d5\u96c6\u8a08\u6a5f\u80fd\u304c\u3042\u308a\u307e\u3059\u300d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3067\u306f\u306a\u304f\u3001<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u6bce\u6708\u306e\u96c6\u8a08\u4f5c\u696d\u3092\u77ed\u7e2e\u3067\u304d\u307e\u3059\u300d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3068\u66f8\u304f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u3061\u3089\u306e\u65b9\u304c\u4fa1\u5024\u306f\u4f1d\u308f\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3067\u3082\u3001\u307e\u3060\u300c\u4fbf\u5229\u305d\u3046\u300d\u3067\u7d42\u308f\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u305d\u3053\u3067\u3001<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u6708\u672b\u306b\u306a\u308b\u305f\u3073\u6570\u5b57\u3092\u96c6\u3081\u308b\u534a\u65e5\u3092\u3001\u6b21\u306e\u4e00\u624b\u3092\u8003\u3048\u308b\u6642\u9593\u3078\u300d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3068\u63cf\u3051\u3070\u3001\u6a5f\u80fd\u306e\u8aac\u660e\u304c<strong>\u305d\u306e\u5546\u54c1\u3092\u4f7f\u3063\u305f\u3042\u3068\u306e\u81ea\u5206<\/strong>\u3078\u5909\u308f\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9055\u3046\u306e\u306f\u3001\u8aac\u660e\u306e\u91cf\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u8aad\u307f\u624b\u306e\u4e2d\u306b\u3001\u3069\u3053\u307e\u3067\u4f53\u9a13\u3092\u8d77\u3053\u305b\u305f\u304b\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u300c\u6b32\u3057\u3044\u300d\u306e\u6b21\u306b\u3001\u300c\u9078\u3093\u3067\u3082\u5927\u4e08\u592b\u300d\u3092\u3064\u304f\u308b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u611f\u60c5\u3092\u52d5\u304b\u305b\u3070\u58f2\u308c\u308b\u3001\u3068\u3044\u3046\u8a71\u3067\u3082\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u6b32\u3057\u3044\u300d\u3068\u601d\u3063\u305f\u3042\u3068\u306b\u306f\u3001<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u672c\u5f53\u306b\uff1f\u300d<br>\u300c\u81ea\u5206\u306b\u5408\u3046\uff1f\u300d<br>\u300c\u3053\u306e\u4fa1\u683c\u306b\u898b\u5408\u3046\uff1f\u300d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3068\u3044\u3046\u7591\u554f\u304c\u751f\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u305d\u3053\u3067\u5fc5\u8981\u306a\u306e\u306f\u3001\u3055\u3089\u306b\u5f37\u3044\u60c5\u7dd2\u3067\u306f\u306a\u304f\u3001<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b9f\u7e3e\u3002<br>\u6210\u5206\u3002<br>\u4ed5\u7d44\u307f\u3002<br>\u6bd4\u8f03\u3002<br>\u53e3\u30b3\u30df\u3002<br>\u4fdd\u8a3c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3068\u3044\u3063\u305f\u4e8b\u5b9f\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Baymard Institute\u306eEC\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u8abf\u67fb\u3067\u3082\u3001\u5224\u65ad\u306b\u5fc5\u8981\u306a\u5546\u54c1\u60c5\u5831\u304c\u4e0d\u8db3\u3059\u308b\u3068\u3001\u5546\u54c1\u3084\u30b5\u30a4\u30c8\u304b\u3089\u96e2\u8131\u3059\u308b\u30b1\u30fc\u30b9\u304c\u89b3\u5bdf\u3055\u308c\u3066\u3044\u307e\u3059\u3002<a href=\"https:\/\/baymard.com\/research-articles\/product-descriptions\" target=\"_blank\" rel=\"noopener\">[2]<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3060\u304b\u3089\u3001<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u611f\u60c5\u304b\u3001\u8ad6\u7406\u304b\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u611f\u60c5\u304c\u300c\u6b32\u3057\u3044\u7406\u7531\u300d\u3092\u3064\u304f\u308a\u3001<br>\u4e8b\u5b9f\u304c\u300c\u9078\u3093\u3067\u3082\u5927\u4e08\u592b\u306a\u7406\u7531\u300d\u3092\u652f\u3048\u308b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b3\u30d4\u30fc\u3067\u306f\u3001\u305d\u306e\u9806\u756a\u307e\u3067\u8003\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u58f2\u308c\u306a\u3044\u539f\u56e0\u3092\u3001\u5168\u90e8\u30b3\u30d4\u30fc\u306e\u305b\u3044\u306b\u3057\u306a\u3044<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5546\u54c1\u304c\u58f2\u308c\u306a\u3044\u539f\u56e0\u306f\u3001\u30b3\u30d4\u30fc\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p 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