{"id":244,"date":"2026-10-23T08:05:08","date_gmt":"2026-10-22T23:05:08","guid":{"rendered":"https:\/\/141office.jp\/answers\/ec-crm-kpi\/"},"modified":"2026-10-23T08:05:08","modified_gmt":"2026-10-22T23:05:08","slug":"ec-crm-kpi","status":"publish","type":"answers","link":"https:\/\/141office.jp\/answers\/ec-crm-kpi\/","title":{"rendered":"\u901a\u8ca9\u30fbEC\u306eCRM\u3067\u306f\u3069\u306eKPI\u3092\u898b\u308b\uff1f"},"content":{"rendered":"<p>\u901a\u8ca9\u30fbEC\u306eCRM\u3067\u898b\u308bKPI\u306f\u3001<strong>\u4f38\u3070\u3057\u305f\u3044\u58f2\u4e0a\u3092\u300c\u8cfc\u5165\u3057\u305f\u4eba\u6570\u30fb1\u4eba\u3042\u305f\u308a\u306e\u8cfc\u5165\u56de\u6570\u30fb1\u56de\u3042\u305f\u308a\u306e\u8cfc\u5165\u91d1\u984d\u300d\u306b\u5206\u3051\u3001\u305d\u306e\u3046\u3061\u81ea\u793e\u304c\u6539\u5584\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u6bb5\u968e\u3092\u8868\u3059\u6307\u6a19<\/strong>\u304b\u3089\u9078\u3073\u307e\u3059\u3002\u4ee3\u8868\u7684\u306a\u306e\u306f\u3001F2\u8ee2\u63db\u7387\u3001\u5b9a\u671f\u306e\u56de\u6570\u3054\u3068\u306e\u7d99\u7d9a\u7387\u3001\u4e00\u5b9a\u671f\u9593\u306e\u8cfc\u5165\u56de\u6570\u3001\u5ba2\u5358\u4fa1\u3001\u671f\u9593\u3092\u533a\u5207\u3063\u305fLTV\u3067\u3059\u3002\u6307\u6a19\u306e\u6570\u3092\u5897\u3084\u3059\u3088\u308a\u3001\u6539\u5584\u3059\u308b\u63a5\u70b9\u306b\u5bfe\u5fdc\u3057\u305f\u5c11\u6570\u306e\u6307\u6a19\u3092\u3001\u540c\u3058\u9867\u5ba2\u96c6\u56e3\u30fb\u540c\u3058\u89b3\u5bdf\u671f\u9593\u3067\u8ffd\u3046\u307b\u3046\u304c\u5224\u65ad\u306b\u4f7f\u3048\u307e\u3059\u3002<\/p>\n<h2>\u58f2\u4e0a\u3092\u3001\u9867\u5ba2\u306e\u52d5\u304d\u306b\u5206\u3051\u308b<\/h2>\n<p>CRM\u3067\u52d5\u304b\u305d\u3046\u3068\u3057\u3066\u3044\u308b\u306e\u306f\u3001\u304a\u5ba2\u69d8\u304c2\u56de\u76ee\u3092\u8cb7\u3046\u3001\u8cb7\u3044\u7d9a\u3051\u308b\u30011\u56de\u306b\u8cb7\u3046\u91cf\u304c\u5897\u3048\u308b\u3001\u3068\u3044\u3063\u305f\u9867\u5ba2\u306e\u52d5\u304d\u3067\u3059\u3002\u58f2\u4e0a\u306e\u6570\u5b57\u3060\u3051\u3092\u898b\u3066\u3082\u3001\u3069\u306e\u52d5\u304d\u304c\u5909\u308f\u3063\u305f\u306e\u304b\u306f\u5206\u304b\u308a\u307e\u305b\u3093\u3002\u305d\u3053\u3067\u3001\u58f2\u4e0a\u3092\u6b21\u306e\u3088\u3046\u306b\u5206\u3051\u3066\u8003\u3048\u307e\u3059\u3002<\/p>\n<blockquote>\n<p>\u58f2\u4e0a \uff1d \u671f\u9593\u5185\u306b\u8cfc\u5165\u3057\u305f\u4eba\u6570 \u00d7 1\u4eba\u3042\u305f\u308a\u306e\u8cfc\u5165\u56de\u6570 \u00d7 1\u56de\u3042\u305f\u308a\u306e\u8cfc\u5165\u91d1\u984d<\/p>\n<\/blockquote>\n<p>\u8cfc\u5165\u3057\u305f\u4eba\u6570\u306f\u3001\u305d\u306e\u671f\u9593\u306b\u521d\u3081\u3066\u8cb7\u3063\u305f\u4eba\u3068\u3001\u4ee5\u524d\u304b\u3089\u8cb7\u3063\u3066\u3044\u308b\u4eba\u306b\u5206\u304b\u308c\u307e\u3059\u3002\u65b0\u898f\u306e\u7372\u5f97\u306f\u5e83\u544a\u3084\u96c6\u5ba2\u306e\u9818\u57df\u3067\u3001CRM\u304c\u4e3b\u306b\u95a2\u308f\u308b\u306e\u306f\u3001\u521d\u3081\u3066\u8cb7\u3063\u305f\u4eba\u304c2\u56de\u76ee\u306b\u9032\u3080\u3053\u3068\u3001\u7d9a\u3051\u3066\u8cb7\u3046\u3053\u3068\u30011\u56de\u306e\u8cfc\u5165\u91d1\u984d\u3067\u3059\u3002<\/p>\n<p>\u4e3b\u306a\u6307\u6a19\u3068\u3001\u305d\u308c\u305e\u308c\u304c\u8868\u3059\u3053\u3068\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u6307\u6a19<\/th>\n<th>\u8868\u3059\u3053\u3068<\/th>\n<th>\u95a2\u308f\u308b\u6bb5\u968e<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>F2\u8ee2\u63db\u7387<\/td>\n<td>\u521d\u3081\u3066\u8cb7\u3063\u305f\u4eba\u306e\u3046\u3061\u30012\u56de\u76ee\u3092\u8cb7\u3063\u305f\u4eba\u306e\u5272\u5408<\/td>\n<td>\u521d\u56de\u8cfc\u5165\u304b\u30892\u56de\u76ee<\/td>\n<\/tr>\n<tr>\n<td>\u56de\u6570\u3054\u3068\u306e\u7d99\u7d9a\u7387\uff08\u5b9a\u671f\uff09<\/td>\n<td>\u5b9a\u671f\u306e\u521d\u56de\u3092\u53d7\u3051\u53d6\u3063\u305f\u4eba\u306e\u3046\u3061\u3001n\u56de\u76ee\u3092\u53d7\u3051\u53d6\u3063\u305f\u4eba\u306e\u5272\u5408<\/td>\n<td>\u5b9a\u671f\u306e\u7d99\u7d9a<\/td>\n<\/tr>\n<tr>\n<td>\u4e00\u5b9a\u671f\u9593\u306e\u8cfc\u5165\u56de\u6570<\/td>\n<td>\u6c7a\u3081\u305f\u9867\u5ba2\u306e\u96c6\u56e3\u306b\u3064\u3044\u3066\u3001\u671f\u9593\u5185\u306e\u6ce8\u6587\u4ef6\u6570\u3092\u3001\u305d\u306e\u96c6\u56e3\u306e\u4eba\u6570\u3067\u5272\u3063\u305f1\u4eba\u3042\u305f\u308a\u306e\u8cfc\u5165\u56de\u6570\u3002\u671f\u9593\u5185\u306b\u8cfc\u5165\u3057\u306a\u304b\u3063\u305f\u4eba\u3082\u5206\u6bcd\u306b\u542b\u3081\u308b<\/td>\n<td>2\u56de\u76ee\u4ee5\u964d\u306e\u8cfc\u5165<\/td>\n<\/tr>\n<tr>\n<td>\u5ba2\u5358\u4fa1<\/td>\n<td>1\u56de\u306e\u6ce8\u6587\u3042\u305f\u308a\u306e\u8cfc\u5165\u91d1\u984d<\/td>\n<td>\u307e\u3068\u3081\u8cb7\u3044\u30fb\u8ffd\u52a0\u8cfc\u5165<\/td>\n<\/tr>\n<tr>\n<td>\u671f\u9593\u3092\u533a\u5207\u3063\u305fLTV<\/td>\n<td>\u540c\u3058\u6642\u671f\u306b\u8cb7\u3044\u59cb\u3081\u305f\u9867\u5ba2\u306b\u3064\u3044\u3066\u3001\u6c7a\u3081\u305f\u671f\u9593\uff08\u4f8b\uff1a\u521d\u56de\u8cfc\u5165\u304b\u30891\u5e74\uff09\u306e\u58f2\u4e0a\u307e\u305f\u306f\u5229\u76ca\u3092\u3001\u305d\u306e\u9867\u5ba2\u96c6\u56e3\u306e\u4eba\u6570\u3067\u5272\u3063\u305f1\u4eba\u3042\u305f\u308a\u306e\u91d1\u984d<\/td>\n<td>\u4e0a\u306e\u7a4d\u307f\u91cd\u306d<\/td>\n<\/tr>\n<tr>\n<td>\u4f11\u7720\u306e\u5272\u5408<\/td>\n<td>\u3053\u308c\u307e\u3067\u306b\u8cfc\u5165\u3057\u305f\u4eba\u306e\u3046\u3061\u3001\u6700\u5f8c\u306e\u8cfc\u5165\u304b\u3089\u6c7a\u3081\u305f\u671f\u9593\u8cb7\u3063\u3066\u3044\u306a\u3044\u4eba\u306e\u5272\u5408<\/td>\n<td>\u96e2\u308c\u304b\u3051\u3066\u3044\u308b\u9867\u5ba2<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u300c\u30ea\u30d4\u30fc\u30c8\u7387\u300d\u306f\u3001\u671f\u9593\u5185\u306b\u8cfc\u5165\u3057\u305f\u4eba\u306e\u3046\u30612\u56de\u76ee\u4ee5\u4e0a\u306e\u4eba\u306e\u5272\u5408\u3068\u3059\u308b\u5834\u5408\u3082\u3042\u308c\u3070\u3001F2\u8ee2\u63db\u7387\u3068\u540c\u3058\u610f\u5473\u3067\u4f7f\u3046\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002\u793e\u5185\u3084\u30c4\u30fc\u30eb\u3067\u4f7f\u3044\u65b9\u304c\u9055\u3046\u3053\u3068\u304c\u3042\u308b\u305f\u3081\u3001\u4f55\u3092\u5206\u6bcd\u306b\u3057\u3066\u3044\u308b\u304b\u3092\u5148\u306b\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n<p>\u6700\u7d42\u7684\u306b\u898b\u305f\u3044\u306e\u304c\u5229\u76ca\u3067\u3042\u308c\u3070\u3001\u5024\u5f15\u304d\u5f8c\u306e\u58f2\u4e0a\u304b\u3089\u3001\u5546\u54c1\u539f\u4fa1\u3001\u9001\u6599\u306e\u81ea\u793e\u8ca0\u62c5\u3001\u914d\u4fe1\u30fb\u5236\u4f5c\u306a\u3069\u306e\u8cbb\u7528\u3092\u5dee\u3057\u5f15\u3044\u3066\u78ba\u8a8d\u3057\u307e\u3059\u3002\u3069\u306e\u8cbb\u7528\u307e\u3067\u542b\u3081\u308b\u304b\u306f\u3001\u6bd4\u8f03\u3059\u308b\u671f\u9593\u3084\u65bd\u7b56\u3067\u305d\u308d\u3048\u307e\u3059\u3002\u5272\u5f15\u30672\u56de\u76ee\u306e\u8cfc\u5165\u3092\u5897\u3084\u3057\u305f\u7d50\u679c\u3001F2\u8ee2\u63db\u7387\u306f\u4e0a\u304c\u3063\u3066\u3082\u5229\u76ca\u304c\u6e1b\u308b\u3053\u3068\u304c\u3042\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n<h2>\u6539\u5584\u3059\u308b\u63a5\u70b9\u306b\u5408\u308f\u305b\u3066\u3001\u6307\u6a19\u3092\u9078\u3076<\/h2>\n<p>KPI\u306f\u3001\u3044\u307e\u898b\u76f4\u3057\u3066\u3044\u308b\u63a5\u70b9\u306e\u7d50\u679c\u304c\u8868\u308c\u308b\u6307\u6a19\u3092\u9078\u3076\u3068\u3001\u65bd\u7b56\u306e\u5224\u65ad\u306b\u4f7f\u3048\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u6b21\u306e\u3088\u3046\u306a\u5bfe\u5fdc\u3067\u3059\u3002<\/p>\n<ul>\n<li><b>\u521d\u56de\u8cfc\u5165\u5f8c\u306e\u6848\u5185\uff08\u540c\u68b1\u7269\u30fb\u8cfc\u5165\u5f8c\u306e\u30e1\u30fc\u30eb\u306a\u3069\uff09\u3092\u898b\u76f4\u3057\u3066\u3044\u308b<\/b>\uff1aF2\u8ee2\u63db\u7387\u3068\u30012\u56de\u76ee\u3092\u8cb7\u3063\u305f\u4eba\u304c\u521d\u56de\u304b\u3089\u4f55\u65e5\u76ee\u306b\u8cb7\u3063\u3066\u3044\u308b\u304b<\/li>\n<li><b>\u5b9a\u671f\u306e\u89e3\u7d04\u304c\u8ab2\u984c\u306b\u306a\u3063\u3066\u3044\u308b<\/b>\uff1a\u56de\u6570\u3054\u3068\u306e\u7d99\u7d9a\u7387\u3068\u3001\u89e3\u7d04\u30fb\u4f11\u6b62\u306e\u7406\u7531\u306e\u8a18\u9332<\/li>\n<li><b>\u65e2\u5b58\u306e\u304a\u5ba2\u69d8\u3078\u306e\u5b9a\u671f\u7684\u306a\u6848\u5185\uff08\u30e1\u30eb\u30de\u30ac\u30fbLINE\u306a\u3069\uff09\u3092\u898b\u76f4\u3057\u3066\u3044\u308b<\/b>\uff1a\u6848\u5185\u306e\u5bfe\u8c61\u306b\u3057\u305f\u4eba\u306e\u3001\u4e00\u5b9a\u671f\u9593\u306e\u8cfc\u5165\u56de\u6570\u3068\u8cfc\u5165\u91d1\u984d<\/li>\n<li><b>1\u56de\u306e\u8cfc\u5165\u91d1\u984d\u3092\u4e0a\u3052\u305f\u3044<\/b>\uff1a\u5ba2\u5358\u4fa1\u3068\u3001\u30bb\u30c3\u30c8\u3084\u8ffd\u52a0\u306e\u5546\u54c1\u3092\u4e00\u7dd2\u306b\u8cb7\u3063\u305f\u6ce8\u6587\u306e\u5272\u5408\u3002\u3042\u308f\u305b\u3066\u3001\u8cfc\u5165\u56de\u6570\u304c\u6e1b\u3063\u3066\u3044\u306a\u3044\u304b<\/li>\n<\/ul>\n<p>\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u306f\u30011\u901a\u3054\u3068\u306e\u6848\u5185\u306e\u53cd\u5fdc\u3092\u898b\u308b\u6307\u6a19\u3067\u3059\u3002\u6848\u5185\u306e\u4e2d\u8eab\u3092\u76f4\u3059\u3068\u304d\u306b\u306f\u4f7f\u3048\u307e\u3059\u304c\u3001\u305d\u308c\u3060\u3051\u3067CRM\u306e\u6210\u679c\u306f\u5224\u65ad\u3067\u304d\u307e\u305b\u3093\u3002KPI\u3092\u8cfc\u5165\u3084\u7d99\u7d9a\u306e\u6307\u6a19\u306b\u7f6e\u304d\u3001\u958b\u5c01\u3084\u30af\u30ea\u30c3\u30af\u306f\u305d\u306e\u4e0b\u3067\u539f\u56e0\u3092\u63a2\u3059\u305f\u3081\u306e\u6570\u5b57\u3068\u3057\u3066\u6271\u3046\u3068\u3001\u5831\u544a\u3068\u5224\u65ad\u304c\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\u6700\u521d\u304b\u3089\u591a\u304f\u306e\u6307\u6a19\u3092\u4e26\u3079\u305a\u3001\u6700\u7d42\u7684\u306b\u898b\u308b\u6307\u6a19\u3068\u3001\u3044\u307e\u6539\u5584\u3057\u3066\u3044\u308b\u6bb5\u968e\u306e\u6307\u6a19\u306b\u7d5e\u308b<\/strong>\u3068\u3001\u6bce\u6708\u306e\u5831\u544a\u3067\u4f55\u304c\u5909\u308f\u3063\u305f\u306e\u304b\u3092\u8ffd\u3044\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u65bd\u7b56\u306e\u91cd\u5fc3\u304c\u5909\u308f\u308c\u3070\u3001\u898b\u308b\u6307\u6a19\u3082\u5165\u308c\u66ff\u3048\u307e\u3059\u3002<\/p>\n<h2>\u9867\u5ba2\u306e\u96c6\u56e3\u3068\u89b3\u5bdf\u671f\u9593\u3092\u305d\u308d\u3048\u308b<\/h2>\n<p>\u540c\u3058\u6307\u6a19\u3067\u3082\u3001\u6570\u3048\u65b9\u304c\u305d\u308d\u3063\u3066\u3044\u306a\u3051\u308c\u3070\u6bd4\u3079\u3089\u308c\u307e\u305b\u3093\u3002<\/p>\n<ul>\n<li><b>\u540c\u3058\u6642\u671f\u306b\u8cb7\u3044\u59cb\u3081\u305f\u4eba\u30921\u3064\u306e\u96c6\u56e3\u3068\u3057\u3066\u8ffd\u3046<\/b>\uff1a\u521d\u56de\u8cfc\u5165\u306e\u6708\u3054\u3068\u306b\u96c6\u56e3\u3092\u5206\u3051\u3001\u305d\u306e\u4eba\u305f\u3061\u3060\u3051\u3092\u8ffd\u3044\u307e\u3059\u3002\u671f\u9593\u5168\u4f53\u306e\u300c\u8cfc\u5165\u8005\u306e\u3046\u30612\u56de\u76ee\u4ee5\u4e0a\u306e\u4eba\u306e\u5272\u5408\u300d\u306f\u3001\u305d\u306e\u6708\u306e\u65b0\u898f\u8cfc\u5165\u8005\u306e\u6570\u306b\u5de6\u53f3\u3055\u308c\u307e\u3059\u3002\u5e83\u544a\u3092\u5897\u3084\u3057\u3066\u65b0\u898f\u304c\u5897\u3048\u305f\u6708\u306f\u3001\u65e2\u5b58\u306e\u304a\u5ba2\u69d8\u306e\u52d5\u304d\u304c\u5909\u308f\u3063\u3066\u3044\u306a\u304f\u3066\u3082\u3001\u5272\u5408\u304c\u4e0b\u304c\u3063\u3066\u898b\u3048\u307e\u3059\u3002<\/li>\n<li><b>\u89b3\u5bdf\u671f\u9593\u3092\u6c7a\u3081\u308b<\/b>\uff1a2\u56de\u76ee\u3092\u4f55\u65e5\u4ee5\u5185\u307e\u3067\u6570\u3048\u308b\u304b\u3001LTV\u3092\u4f55\u304b\u6708\u3067\u533a\u5207\u308b\u304b\u3092\u6c7a\u3081\u3001\u6bce\u56de\u540c\u3058\u6761\u4ef6\u3067\u96c6\u8a08\u3057\u307e\u3059\u3002\u89b3\u5bdf\u671f\u9593\u304c\u7d42\u308f\u3063\u3066\u3044\u306a\u3044\u4eba\u3092\u542b\u3081\u308b\u3068\u3001\u6570\u5b57\u304c\u4f4e\u304f\u51fa\u307e\u3059\u3002<\/li>\n<li><b>\u5272\u5408\u3068\u4eba\u6570\u3092\u4e00\u7dd2\u306b\u898b\u308b<\/b>\uff1a\u5272\u5408\u304c\u4e0a\u304c\u3063\u3066\u3082\u3001\u5bfe\u8c61\u306e\u4eba\u6570\u304c\u6e1b\u3063\u3066\u3044\u308c\u3070\u3001\u8cfc\u5165\u306e\u4ef6\u6570\u306f\u5897\u3048\u3066\u3044\u306a\u3044\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<p>\u5916\u90e8\u306b\u904b\u7528\u3084\u5206\u6790\u3092\u4efb\u305b\u3066\u3044\u308b\u5834\u5408\u3082\u3001\u5831\u544a\u306b\u4f7f\u3046\u6307\u6a19\u3054\u3068\u306b\u300c\u5206\u6bcd\u306f\u8ab0\u304b\u3001\u4f55\u3092\u6570\u3048\u308b\u304b\u3001\u3069\u306e\u671f\u9593\u304b\u300d\u3092\u66f8\u304d\u51fa\u3057\u3066\u5171\u6709\u3057\u3066\u304a\u304f\u3068\u3001\u6708\u3054\u3068\u306e\u6570\u5b57\u306e\u5909\u5316\u3092\u540c\u3058\u524d\u63d0\u3067\u8a71\u3057\u5408\u3048\u307e\u3059\u3002<\/p>\n<p>F2\u8ee2\u63db\u7387\u30fb\u5b9a\u671f\u306e\u7d99\u7d9a\u7387\u30fbLTV\u306e\u8a08\u7b97\u65b9\u6cd5\u306f\u3001141 ANSWERS\u306e\u300c<a href=\"https:\/\/141office.jp\/answers\/f2-tenkanritsu-toha\/\">F2\u8ee2\u63db\u7387\u3068\u306f\uff1f<\/a>\u300d\u300c<a href=\"https:\/\/141office.jp\/answers\/teiki-keizokuritsu-keisan\/\">\u5b9a\u671f\u901a\u8ca9\u306e\u7d99\u7d9a\u7387\u306f\u3069\u3046\u8a08\u7b97\u3059\u308b\uff1f<\/a>\u300d\u300c<a href=\"https:\/\/141office.jp\/answers\/ltv-toha\/\">LTV\u3068\u306f\uff1f<\/a>\u300d\u3067\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<hr \/>\n<p><b>\u81ea\u793e\u306e\u5834\u5408\u3001\u3069\u3053\u3092\u898b\u76f4\u305b\u3070\u3044\u3044\u304b\u76f8\u8ac7\u3057\u305f\u3044\u65b9\u3078<\/b><\/p>\n<p>OFFICE 141\u3067\u306f\u3001CRM\u30fb\u30ea\u30d4\u30fc\u30c8\u30fb\u9867\u5ba2\u5c0e\u7dda\u306b\u3064\u3044\u3066<a 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