{"id":199,"date":"2026-10-07T08:10:34","date_gmt":"2026-10-06T23:10:34","guid":{"rendered":"https:\/\/141office.jp\/answers\/rfm-decile-cpm-chigai\/"},"modified":"2026-10-07T08:10:34","modified_gmt":"2026-10-06T23:10:34","slug":"rfm-decile-cpm-chigai","status":"publish","type":"answers","link":"https:\/\/141office.jp\/answers\/rfm-decile-cpm-chigai\/","title":{"rendered":"RFM\u5206\u6790\u30fb\u30c7\u30b7\u30eb\u5206\u6790\u30fbCPM\u5206\u6790\u306e\u9055\u3044\u306f\uff1f"},"content":{"rendered":"<p>RFM\u5206\u6790\u30fb\u30c7\u30b7\u30eb\u5206\u6790\u30fbCPM\u5206\u6790\u306e\u9055\u3044\u306f\u3001<strong>\u30c7\u30b7\u30eb\u5206\u6790\u304c\u8cfc\u5165\u91d1\u984d\u3060\u3051\u3067\u9867\u5ba2\u309210\u7b49\u5206\u3059\u308b\u306e\u306b\u5bfe\u3057\u3001RFM\u5206\u6790\u306f\u6700\u7d42\u8cfc\u5165\u65e5\u30fb\u8cfc\u5165\u983b\u5ea6\u30fb\u8cfc\u5165\u91d1\u984d\u306e3\u6307\u6a19\u3067\u30e9\u30f3\u30af\u3092\u3064\u3051\u3001CPM\u5206\u6790\u306f\u8cfc\u5165\u5b9f\u7e3e\u3092\u3082\u3068\u306b\u9867\u5ba2\u3092\u80b2\u6210\u306e\u6bb5\u968e\u3067\u5206\u3051\u308b\u70b9<\/strong>\u3067\u3059\u3002\u58f2\u4e0a\u304c\u3069\u306e\u5c64\u306b\u504f\u3063\u3066\u3044\u308b\u304b\u3092\u3064\u304b\u3080\u306a\u3089\u30c7\u30b7\u30eb\u5206\u6790\u3001\u3044\u307e\u6848\u5185\u3092\u9001\u308b\u76f8\u624b\u3092\u7d5e\u308b\u306a\u3089RFM\u5206\u6790\u3001\u9867\u5ba2\u304c\u80b2\u3063\u3066\u3044\u308b\u304b\u3092\u8ffd\u3046\u306a\u3089CPM\u5206\u6790\u3001\u3068\u76ee\u7684\u3067\u4f7f\u3044\u5206\u3051\u307e\u3059\u30023\u3064\u3068\u3082\u3001\u8cfc\u5165\u5c65\u6b74\u306e\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u884c\u3046\u5206\u6790\u3067\u3059\u3002<\/p>\n<h2>3\u3064\u306e\u5206\u6790\u3092\u9805\u76ee\u3067\u6bd4\u3079\u308b<\/h2>\n<table>\n<thead>\n<tr>\n<th><\/th>\n<th>\u30c7\u30b7\u30eb\u5206\u6790<\/th>\n<th>RFM\u5206\u6790<\/th>\n<th>CPM\u5206\u6790<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u5206\u3051\u308b\u57fa\u6e96<\/td>\n<td>\u8cfc\u5165\u91d1\u984d<\/td>\n<td>\u6700\u7d42\u8cfc\u5165\u65e5\u30fb\u8cfc\u5165\u983b\u5ea6\u30fb\u8cfc\u5165\u91d1\u984d<\/td>\n<td>\u8cfc\u5165\u56de\u6570\u30fb\u7d2f\u8a08\u8cfc\u5165\u91d1\u984d\u30fb\u8cfc\u5165\u3092\u7d9a\u3051\u3066\u304d\u305f\u671f\u9593\u30fb\u6700\u7d42\u8cfc\u5165\u304b\u3089\u306e\u7d4c\u904e\u65e5\u6570\u306a\u3069<\/td>\n<\/tr>\n<tr>\n<td>\u5206\u3051\u65b9<\/td>\n<td>\u8cfc\u5165\u91d1\u984d\u306e\u9ad8\u3044\u9806\u306b10\u7b49\u5206\u3059\u308b<\/td>\n<td>3\u3064\u306e\u6307\u6a19\u305d\u308c\u305e\u308c\u3067\u30e9\u30f3\u30af\u3092\u3064\u3051\u308b<\/td>\n<td>\u521d\u56de\u8cfc\u5165\u304b\u3089\u512a\u826f\u9867\u5ba2\u307e\u3067\u306e\u6bb5\u968e\u3068\u3001\u4e00\u5b9a\u671f\u9593\u5185\u306e\u518d\u8cfc\u5165\u306e\u6709\u7121\u3067\u533a\u5206\u3059\u308b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>RFM\u5206\u6790\u3068CPM\u5206\u6790\u306f\u3001\u4f7f\u3046\u30c7\u30fc\u30bf\u304c\u91cd\u306a\u308a\u307e\u3059\u3002\u5927\u304d\u306a\u9055\u3044\u306f\u3001\u7d50\u679c\u3092\u4f55\u306b\u4f7f\u3046\u304b\u3067\u3059\u3002CRM\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3059\u308b\u30b7\u30ca\u30b8\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u89e3\u8aac\u306f\u3001RFM\u5206\u6790\u3092\u77ed\u671f\u7684\u306a\u58f2\u4e0a\u306e\u4f38\u9577\u3001CPM\u5206\u6790\u3092\u9577\u671f\u7684\u306a\u9867\u5ba2\u80b2\u6210\u306b\u6d3b\u7528\u3059\u308b\u624b\u6cd5\u3068\u6574\u7406\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>\u305d\u308c\u305e\u308c\u3067\u5206\u304b\u308b\u3053\u3068\u3001\u5206\u304b\u3089\u306a\u3044\u3053\u3068<\/h2>\n<h3>\u30c7\u30b7\u30eb\u5206\u6790<\/h3>\n<p>\u5bfe\u8c61\u671f\u9593\u5185\u306e\u9867\u5ba2\u5225\u8cfc\u5165\u91d1\u984d\u3092\u9ad8\u3044\u9806\u306b\u4e26\u3079\u3001\u4eba\u6570\u306710\u7b49\u5206\u3057\u3001\u5404\u30b0\u30eb\u30fc\u30d7\u304c\u58f2\u4e0a\u5168\u4f53\u306e\u3069\u308c\u3060\u3051\u3092\u5360\u3081\u308b\u304b\u3092\u898b\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3067\u3001\u671f\u9593\u5185\u306e\u8cfc\u5165\u91d1\u984d\u304c\u540c\u3058\u306a\u3089\u3001\u8cfc\u5165\u56de\u6570\u3084\u6700\u5f8c\u306b\u8cb7\u3063\u305f\u6642\u671f\u306e\u9055\u3044\u306f\u533a\u5225\u3067\u304d\u307e\u305b\u3093\u3002\u305f\u3068\u3048\u3070\u3001\u5bfe\u8c61\u671f\u9593\u5185\u306b10\u4e07\u5186\u30921\u56de\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u3068\u30012,000\u5186\u309250\u56de\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u306f\u3001\u8cfc\u5165\u91d1\u984d\u3060\u3051\u3067\u306f\u898b\u5206\u3051\u3089\u308c\u307e\u305b\u3093\u3002<\/p>\n<h3>RFM\u5206\u6790<\/h3>\n<p>3\u6307\u6a19\u306f\u3001\u6700\u7d42\u8cfc\u5165\u65e5\uff08Recency\uff09\u3001\u8cfc\u5165\u983b\u5ea6\uff08Frequency\uff09\u3001\u8cfc\u5165\u91d1\u984d\uff08Monetary\uff09\u3067\u3059\u3002\u6700\u8fd1\u3082\u8cb7\u3063\u3066\u3044\u3066\u3001\u56de\u6570\u3082\u91d1\u984d\u3082\u591a\u3044\u9867\u5ba2\u3092\u53d6\u308a\u51fa\u305b\u308b\u305f\u3081\u3001\u6848\u5185\u3092\u9001\u308b\u76f8\u624b\u306e\u7d5e\u308a\u8fb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Portfolio 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ANSWERS\u306e\u300c<a 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href=\"https:\/\/141office.jp\/column\/crm-marketing-7-0\/\">CRM\u3067\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u7406\u7531\u3092\u6271\u3063\u305f\u30b3\u30e9\u30e0<\/a>\u3067\u8a73\u3057\u304f\u66f8\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>\u51fa\u5178<\/h2>\n<ul>\n<li>\u300cRFM\u5206\u6790\u3068\u306f\uff1f\u76ee\u7684\u3084\u30e1\u30ea\u30c3\u30c8\u3001\u3084\u308a\u65b9\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u300d\u30b7\u30ca\u30b8\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u682a\u5f0f\u4f1a\u793e\uff082023\u5e744\u670811\u65e5\uff09https:\/\/www.synergy-marketing.co.jp\/blog\/what_is_rfm_analysis<\/li>\n<li>\u300cCPM\u5206\u6790\u3068\u306f\uff1fRFM\u5206\u6790\u3068\u306e\u9055\u3044\u3084\u5177\u4f53\u7684\u306a\u9032\u3081\u65b9\u3092\u89e3\u8aac\u300d\u30b7\u30ca\u30b8\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u682a\u5f0f\u4f1a\u793e\uff082026\u5e748\u67084\u65e5\u66f4\u65b0\uff09https:\/\/www.synergy-marketing.co.jp\/blog\/what_is_cpm_analysis<\/li>\n<li>\u300cRFM\u5206\u6790\u3068\u306f\uff1f\u9650\u754c 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